Participants news

16 february 2009

Harris Corporation to Demonstrate Multiplatform Delivery Solutions for Emerging Broadcast Business Models at NAB2009

New and Existing Solutions Come Together to Support Advanced Media Workflows for Traditional and Mobile TV Transmission, Online Content Delivery, and Digital Signage

CINCINNATI, February 13, 2009 — Harris Corporation (NYSE:HRS), an international communications and information technology company, will showcase a variety of multiplatform delivery solutions based on the company’s wide array of content management, networking, encoding and transmission platforms at the upcoming National Association of Broadcasters show taking place April 20-23 at the Las Vegas Convention Center (North Hall, Booth N2502).  Emphasizing both traditional and emerging delivery methods, Harris will demonstrate technologies that support advanced media workflows for broadcasters seeking new revenue streams in TV transmission, mobile TV, online content delivery, and digital signage networks.

“As viewers continue to move beyond the traditional TV broadcast model in the ways they consume media, broadcasters around the world are exploring, planning and implementing new ways to expand their services and create new revenue streams,” said Tim Thorsteinson, president of Harris Broadcast Communications.  “At NAB, Harris will demonstrate a range of products and platforms that bridge broadcast and IT technology, allowing broadcasters to establish advanced media workflows across multiple delivery platforms, reduce operating costs and support world-class media services.”

Harris has long been a leading supplier of terrestrial broadcast transmitters, with a global presence in analog and digital TV transmission facilities to support over-the-air delivery of broadcast signals.  Today, Harris has applied this expertise to the emerging ATSC Mobile DTV model, which allows ATSC broadcasters to deliver mobile DTV channels to consumer mobile and handheld devices.  The MPH™ platform — which includes Harris® NetVX™ video networking systems and the software-definable Apex™ M2X exciter to encode and deliver multimedia services — brings together a suite of products to support over-the-air transmission to a variety of consumer mobile devices.

 
At NAB2009, Harris will demonstrate the benefits of using a single, multiplatform transmission solution that integrates the company’s new Maxiva™ DTV transmitters with its MPH platform.  Maxiva transmitters, to be shown at NAB for the first time, comprise a range of compact, efficient liquid-cooled (high-power) and air-cooled (low-power) UHF transmitters.  The MPH platform can be installed inside Maxiva and other Harris DTV transmitters to create the industry’s most compact multiplatform transmission solution, delivering DTV, HDTV and mobile DTV services together in the same slice of bandwidth. 

To help broadcasters increase online revenue and customer loyalty with integrated broadcast and Web campaigns, Harris will demonstrate Dynacast™, which provides a two-screen, interactive viewing experience for TV audiences.  The Dynacast platform allows broadcasters to synchronize Web content with live and pre-recorded programming.  This strategic approach to online content delivery connects the broadcaster’s channel and brand to the Internet, creates a compelling new way to engage audiences through an enhanced viewing experience and generates revenue through cross-promotion of on-air and online media.

Harris also is enabling the management and encoding of content for playout to out-of-home networks via its range of Harris Digital Signage™ solutions.  Merging broadcast-quality graphics with flexible media management and playout solutions from its InfoCaster™ product family, Harris now offers broadcasters an end-to-end solution to distribute video and data services to displays in virtually any location.  The ability to harness a broadcaster’s assets to deliver targeted out-of-home advertising networks with much higher CPM values provides broadcasters with plenty of new revenue-generating opportunities, powered by broadcast-quality hardware and software solutions.  Harris Digital Signage solutions also support multiplatform delivery services, including the ability for broadcasters to equip advertisements with mobile response capability.

Harris Broadcast Communications offers products, systems and services that provide interoperable workflow solutions that span the entire media delivery chain.  The Harris ONE™ solution brings together highly integrated and cost-effective products that are ideal for emerging media business models and for customers upgrading media operations to digital and high-definition services.

About Harris Corporation
Harris is an international communications and information technology company serving government and commercial markets in more than 150 countries.  Headquartered in Melbourne, Florida, the company has annual revenue of billion and 16,000 employees — including nearly 7,000 engineers and scientists.  Harris is dedicated to developing best-in-classassured communications® products, systems, and services.  Additional information about Harris Corporation is available at www.harris.com.

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Where?

All-Russian Exhibition Center

General builder  — «Montazhnik»

When?

Official opening ceremony of the Exhibition takes place on November, 6th,  2012 at 12.00

Move-in schedule:
November 3rd, 4th, 5th – from  08:00 to 21:00

Move-out time schedule:
November 8th – from 17:00 to 09:00

Official closing of the Exhibition is on November, 8th at 17.00.